When you hear the name Kim Kardashian, the first associations are usually with glamour, fashion, and the world of reality television. But today, Kim shows that her ambitions far exceed the spotlight and fashion runways. Her brand SKIMS, known for its revolutionary line of comfortable loungewear, underwear, and pajamas, has become an official partner of League One Volleyball (LOVB) — one of the fastest-growing women's volleyball leagues in the USA.

This collaboration is no coincidence. Volleyball is currently experiencing a true renaissance — with record viewership, the approaching 2028 Los Angeles Olympic Games, and a movement that is paving the way from youth teams to the professional scene. SKIMS and LOVB are joining forces to support female athletes and inspire the next generation of girls to feel confident and strong, not only on the court but also in life.

"Together, we expect to inspire confidence and empower athletes at every level through innovative products, community initiatives, and narratives that celebrate athletes on and off the court," said Kim Kardashian herself, who not only stands behind this project as co-founder and chief creative director of SKIMS but also as a person with enormous influence on modern culture.

For Kim, this partnership is a logical continuation of her mission to support women and promote the idea of self-confidence and acceptance. Volleyball — a sport that radiates strength, team spirit, and rapidly rising young talents — is the ideal stage for such a cause.

"SKIMS and LOVB together support athletes at all levels, and we are proud to join this movement precisely now, when women's volleyball is gaining such momentum and popularity," Kim added, and her words resonate strongly with fans and the community.

Thus, the reality TV star is not just becoming a fashion icon, but also a strong supporter of sports culture and female energy in the USA — proof that behind the glitter and camera flashes stands a true businesswoman with vision and a cause.