Bulgarian music star Krisko and the Bulgarian national volleyball team are uniting behind a common initiative before EuroVolley – "One Team. One Nation."
The campaign, created by VB RAGS, aims to unite Bulgarians worldwide around our national team on the eve of the European Championship.
At the heart of the project is a new original anthem, written and performed by Krisko. The song is accompanied by a music video featuring players from the Bulgarian men's national team and is set to become one of the musical symbols for Bulgarian fans during EuroVolley.
"For me, this song is about Bulgaria and the feeling we all share when our national team steps onto the court. It doesn't matter where you live. When Bulgaria plays, we are all together. I wanted to create something that people can sing, feel, and be proud of – something that unites us as one team and one nation," Krisko stated.
The initiative will not remain only within Bulgaria. More than 15 Bulgarian communities around the world have already expressed interest in participating, including those in Rome, London, Chicago, Las Vegas, and Washington. Organized match viewings, events for local Bulgarian communities, and social media activities are planned.
"We wanted to create something that belongs to every Bulgarian – whether they support the team from Sofia, Chicago, London, Rome, or any other part of the world. Krisko's song gives us a common voice, and the national team gives us something to believe in together. 'One Team. One Nation.' is about bringing Bulgarians everywhere closer to the team and to each other," said Carly Rivera, Chief Volleyball Officer at VB RAGS.
As part of the campaign, an official replica of the national team's kit with the "One Team. One Nation." branding will also be presented, through which fans will be able to symbolically become part of the initiative.
The kit and other campaign items will be available online through VB RAGS, as well as at the EuroVolley match venues in Sofia.
A portion of the proceeds from the sale of the products will be directed towards the Bulgarian men's national team and the development of volleyball in the country.
The President of the Bulgarian Volleyball Federation, Lyubomir Ganev, also emphasized the unifying role of the initiative.
"Volleyball has always united Bulgarians, and this campaign elevates that spirit to an even higher level. Bulgarians everywhere can stand behind our national team and show our players that they are never alone. We are proud to be part of 'One Team. One Nation.'," Ganev stated.
The campaign comes at a time when Bulgaria is preparing for its participation in EuroVolley on home soil under the guidance of coach Gianlorenzo "Chicco" Blengini.
The message is addressed to all Bulgarians – both those who will be in the hall in Sofia and the thousands of supporters who will follow the national team from different parts of the world.
One team. One nation. Together we rise.